Some journeys begin with success. Others begin with years of setbacks—and a refusal to give up. Our conversation with Amardeep Singh (Sunny Kathuria) revealed a story that is truly about transformation, perseverance and purpose.
For years, Mr. Singh dreamed of building something of his own. While many around him chose stable careers, he wanted to create something people could depend on. In that pursuit, he tried businesses, explored the stock market and spent nearly a decade running a franchise. Yet, despite the effort, the breakthrough he was searching for remained out of reach.
Determined to begin again, Mr. Singh moved to Dubai, where an unexpected opportunity introduced him to social media. After working there for a year, COVID-19 hit, and he lost his job. Instead of seeing it as the end, he decided to create content for himself. Several attempts failed before a friend’s simple challenge pushed him to create 30 videos consistently. On the 30th day, one of his videos went viral.
He soon discovered where his strongest connection with people lay—animals. His content around dogs, feeding and rescue began reaching millions. A German Shepherd rescue became a defining moment, after which people began approaching him for help with dog adoptions and animal welfare. What started as content slowly transformed into a purpose.
Today, Mr. Singh has nearly 2.7 million followers across social media, with a growing community on YouTube, Instagram and Facebook. A significant part of his YouTube earnings goes towards feeding and caring for stray dogs. His journey and contribution have also earned him the Udaan Excellence Award 2026 – Motivational Speaker & Voice for Animals.
But for Mr. Singh, recognition is not the destination. He is now building Masoom Tails, a dog-focused brand with a larger vision of creating sustainable resources for animal welfare.
For him, success is not measured only by followers or fame. It is about becoming strong enough to be a voice—and a helping hand—for those who cannot speak for themselves.
